An Audience With

Why SJP boss Andrew Croft isn’t backing down from an embattled model

The UK’s largest wealth manager has faced criticism over charges, rogue advisers and more, but is sticking to its guns

Andrew Croft has an answer for challenges on everything from exit fees to sales incentives as he stands by SJP's culture
Andrew Croft has an answer for challenges on everything from exit fees to sales incentives as he stands by SJP's culture Photo: Danilo Agutoli for FN

Spencer House, an 18th-century mansion, looks out onto leafy Green Park, a stone’s throw from Buckingham Palace. The Grade I listed building is currently owned by Earl Spencer, the brother of Diana, Princess of Wales. It has busts and oil paintings in its grand lobby.

It is exactly the kind of place where critics would expect to find St James’ Place, Britain’s largest wealth manager. It is the firm other managers have loved to hate more than any other in recent years.

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