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Here’s how Gen Z is pushing wealthy parents to remake their investment portfolios, says Barclays

A Barclays Private Bank survey found that four in five of all generations in high net worth families consider responsible investing 'important' to them

New research by Barclays Bank has found that older, high-net-worth investors are being prompted by younger family members to make more ethical investments.
New research by Barclays Bank has found that older, high-net-worth investors are being prompted by younger family members to make more ethical investments. Photo: Getty Images

Almost 70% of older high net worth individuals say that their children and grandchildren are leading a shift in their families toward sustainable investing, a new report has found.

The research by Barclays Private Bank, published on 23 November, echoed a recent Bank of America note which found that Generation Z will surpass millennial wealth by 2031, and will signal an increase in ESG investing.

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