The marketing gurus at BNP Paribas have surpassed themselves with the name they have conjured up for their latest French retail banking effort.
Last week the bank launched "Spunky", a new credit and insurance product designed to "help young people enter into an active life". Trouble is, to "les Anglophones", the name may imply a less wholesome activity than the folks at BNPP no doubt had in mindâ¦
