Fintech

Stop using the ‘F’ word: why fintechs want to be regtechs

Financial technology startups are adopting a more focused label as they bid to convince banks their products are a must-have

Changing the conversation: Fintech firms want to adopt the more focused 'regtech' label
Changing the conversation: Fintech firms want to adopt the more focused 'regtech' label Photo: Getty Images

Financial technology startups have begun to shake off the term ‘fintech’ and are rebranding themselves as ‘regulatory technology’ - or ‘regtech’ - firms, in a bid to convince banks that their products and services are indispensable.

Jane Jee, the chief executive officer of Kompli Global, a startup that provides a search engine for vetting high-risk clients, said: “The regtech label gets you further now than fintech because you [can] point to legislation that you are solving. Fintech is often a solution looking for a problem.”

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