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Standard Life Aberdeen rebrands to Abrdn

The asset manager will move to a new stock ticker from August

Asset manager Standard Life Aberdeen is planning to ditch its current name and instead will be known as Abrdn plc.

Abrdn, pronounced Aberdeen, will be “part of a modern, agile, digitally-enabled brand that will also be used for all the company's client-facing businesses globally,” Standard Life Aberdeen said in a statement to the London Stock Exchange.

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