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Standard Life Aberdeen rebrands to Abrdn

The asset manager will move to a new stock ticker from August

Monday 26 April 2021 at 07:49

Asset manager Standard Life Aberdeen is planning to ditch its current name and instead will be known as Abrdn plc.

Abrdn, pronounced Aberdeen, will be “part of a modern, agile, digitally-enabled brand that will also be used for all the company's client-facing businesses globally,” Standard Life Aberdeen said in a statement to the London Stock Exchange.