Asset Management

Standard Life Aberdeen paves way for rebrand after fresh deal with Phoenix

The move extends an existing partnership between the two groups

Standard Life Aberdeen will undergo a rebrand after selling its Standard Life moniker to Phoenix Group
Standard Life Aberdeen will undergo a rebrand after selling its Standard Life moniker to Phoenix Group Photo: Getty Images

Standard Life Aberdeen, the FTSE listed asset manager, has sold the Standard Life moniker to UK insurer Phoenix Group — a deal which paves the way for a complete rebrand of the Scottish asset manager under its new chief executive.

The move extends an existing partnership between the two groups, established in 2018, which already sees Standard Life Aberdeen manage around £147bn for Phoenix. This agreement will be extended until 2031.

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