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RIP Nutmeg: What next for JPMorgan’s wealth play?

JPMorgan’s decision to shelve the digital wealth manager brand was always a matter of when, not if

By Kristen McGachey
and and Justin Cash
The UK robo-adviser failed to become a household name despite the Wall Street bank's distribution firepower
The UK robo-adviser failed to become a household name despite the Wall Street bank's distribution firepower Photo: Mike Kemp/Getty Images

JPMorgan did it. Four years after its landmark deal to acquire Nutmeg, the Wall Street bank has finally shelved the UK digital wealth manager’s brand.

Nutmeg will live on. Its existing products and services will be absorbed under JPMorgan Personal Investing, a new retail wealth and investing business that the bank will launch in November.

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