Publicis and Saatchi & Saatchi will merge to create the world's fifth largest advertising agency with a market capitalisation of €6bn-plus.
Publicis, which is based in France, appointed Lazard as adviser on the all-stock deal.
Publicis to create fifth largest ad agency
Publicis and Saatchi & Saatchi will merge to create the world's fifth largest advertising agency with a market capitalisation of €6bn-plus.
Publicis, which is based in France, appointed Lazard as adviser on the all-stock deal.