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LCF collapse shows rules needed for online marketing of financial products, says Andrew Bailey

Bailey's comments were made as part of the Treasury Committee's inquiry into the collapse of mini-bond firm London Capital & Finance

The lack of regulation around online information advertising financial products is a “serious problem”, former head of the Financial Conduct Authority Andrew Bailey has warned.

“The lesson here is that the online world is not subject to the same legal duties as the more traditional media,” Bailey, who is now governor of the Bank of England, wrote in a letter dated 22 March to the Treasury Committee which was published on 26 March.

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