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JP Morgan cuts online ads on extremist fears

US bank scales back online ad spend a week after suspending adverts with YouTube

Friday 31 March 2017 at 11:43

JP Morgan cuts online ads on extremist fears

JP Morgan has drastically cut back on its online advertising, according to a report - a week after deciding to pull adverts from Google's YouTube on fears its brand might appear close to extremist material.

The US bank has slashed the number of websites it uses for display advertising from 400,000 back to just 5,000, according to the New York Times.