Investment Banking

Here’s what Apple investors need to be wary of this Christmas, according to Goldman Sachs

Apple may be selling more iPhone 11s and fewer iPhone 12s, lowering its average selling price

An advertisement for the new iPhone 12 in a subway station in Tokyo
An advertisement for the new iPhone 12 in a subway station in Tokyo Photo: Getty Images

Investors looking ahead to Apple’s Christmas period are being told to expect the unexpected, as analysts predict a dampened holiday season for the tech giant due to the effects of the pandemic.

Goldman Sachs, one of Apple’s most prominent bears with a long-term sell rating on the stock, said Apple’s December quarter will be plagued by longer production times, Covid-19 risks in its supply chain and reduced iPhone revenue. The Christmas period is usually Apple’s most bumper quarter, raking in a record $91.8bn in revenue last year.

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