Funds invest in sales and marketing

Financial News’ CEO Snapshot survey finds that the chief executives of Europe’s largest asset management companies are boosting sales and marketing teams to counteract dwindling interest from investors

Monday 21 June 2010 at 17:00

The chief executives of Europe’s largest asset management companies are boosting their sales and marketing teams to counteract dwindling interest from investors.

Just over 77% of the chief executives who took part in this year's Financial News asset management CEO Snapshot survey said they planned to increase their spending on sales and marketing over the next 12 months. Thirty-five leaders responded to the survey, conducted this month.