It is like pinning the tail on the donkey. In the segmented world of private banking, divided into mass affluent, high net worth and ultra-high net worth markets, where should a bank set its entry threshold level?

The question of how much wealth in disposable assets a client should bring to the table is the subject of persistent debate in the industry, and has been given a new twist by the experiences of the nascent mass affluent sector. The answers given reflect a good deal about an institution's thinking and strategy.