Trading

Cboe exchange tries to lure more retail trades with free execution offer

Bourse eyes more retail orders after EU moved to ban key business model for zero-commission brokers

US-based Cboe has a 25% market share in European equities trading Avishek Das/SOPA Images/LightRocket via Getty Images
US-based Cboe has a 25% market share in European equities trading Avishek Das/SOPA Images/LightRocket via Getty Images

Stock exchange operator Cboe is launching a new trading service designed to attract more business from retail brokers, ahead of the EU banning payment for order flow.

Cboe Europe is set to launch the service on its lit order book on 8 September, subject to regulatory approval, according to a statement.

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