Fintech

Cristiano Ronaldo kicks off crypto partnership with Binance in multi-year NFT deal

Ronaldo has 459 million followers on Instagram, giving him one of the largest global reaches of any sports star

Ronaldo has 459 million followers on Instagram, giving him one of the largest global reaches of any sportsperson
Ronaldo has 459 million followers on Instagram, giving him one of the largest global reaches of any sportsperson Photo: Getty Images

Cristiano Ronaldo has become the latest sports star to dip his toes into the world of cryptocurrency despite the crisis rocking the sector, signing a sponsorship deal with the world’s largest crypto exchange Binance.

The Portuguese footballer, who is one of the most recognisable figures in world sport, will have a collection of non-fungible tokens created that will be sold exclusively by the exchange.

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