Asset Management

Baillie Gifford knocks Schroders from top of UK brand ranking

Strong investment performance from Baillie Gifford helped the £326bn group edge past some of its larger UK rivals

Baillie Gifford has edged past larger rival Schroders to become the UK’s top fund management brand
Baillie Gifford has edged past larger rival Schroders to become the UK’s top fund management brand Photo: Russell Cheyne/Alamy

Schroders has been toppled from the top of a coveted annual ranking of UK fund management brands, with Edinburgh-headquartered Baillie Gifford claiming the crown for the first time.

Schroders, the UK’s largest listed asset manager with £574bn, had been the top fund management brand among fund selectors for the past three years. But strong investment performance from Baillie Gifford helped the £326bn Scottish group edge past its larger rival.

WSJ Logo