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Arsenal crypto ads banned for ‘misleading’ fans

Watchdog rules ads 'trivialised investment in cryptoassets and took advantage of consumers’ inexperience'

Arsenal have fared better on the pitch than off it this week, after having its fan token ads banned
Arsenal have fared better on the pitch than off it this week, after having its fan token ads banned Photo: Justin Tallis/Getty Images

Britain’s advertising watchdog has banned two ads by Arsenal Football Club for its crypto-based fan token scheme, saying they were misleading fans over the risks of cryptocurrency investing.

The Advertising Standards Authority said the club did not make it clear that the value of investments in the tokens could go up or down, nor that the crypto assets were unregulated.

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