Public Enemy’s 1988 hit Don’t Believe The Hype booms through the lobby at 10 Devonshire Square, WeWork’s UK headquarters in the Square Mile. It could be an ironic acknowledgement that the property leasing company is viewed by many in the industry as a fad, even as it pitches itself as the future.
More likely the choice of song is a coincidence, since golden era hip-hop is the new easy listening — you can hardly open a boutique hotel or a brewpub without it.
