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AJ Bell launches commission-free investing app as UK market feels the pressure from the US

AJ Bell, which has £72.8bn in assets under administration, said it will launch the app during the first half of 2022

Monday 29 November 2021 at 11:24

AJ Bell has launched the Dodl app to make investing ‘more straightforward and accessible’
AJ Bell has launched the Dodl app to make investing ‘more straightforward and accessible’ Photo: Alamy

AJ Bell has launched a commission free, app-only investment platform, in a fresh sign that the UK market is pivoting more towards its US cousin in a bid to attract retail investors.

A wave of younger, tech-savvy retail investors have flooded markets since the start of the pandemic, as the platforms that cater to their DIY trading race to keep up with demand.