Asset Management

Abrdn’s CEO Stephen Bird targets bloated product range: ‘We’ve got too many funds’

Bird said 'more rigorous analysis' should have been done on funds after the 2017 merger

‘We've got too many funds and too many flavours of funds that are too similar and non-differentiated in the UK,’ said Stephen Bird
‘We've got too many funds and too many flavours of funds that are too similar and non-differentiated in the UK,’ said Stephen Bird

Abrdn, the FTSE 100 asset manager, is ramping up efforts to reduce the number of funds it has on offer to investors in the UK, with its chief executive claiming its landmark merger in 2017 left it bloated with too many products.

"We've got too many funds and too many flavours of funds that are too similar and non-differentiated in the UK," Stephen Bird told Financial News.

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