Asset Management

Abrdn CEO Stephen Bird: Not cutting costs would be ‘perilous’

Cuts are needed to ensure a 'viable and profitable business' says Abrdn's CEO

Bird says Abrdn hasn't suffered 'significant attrition' of staff despite persistent outflows
Bird says Abrdn hasn't suffered 'significant attrition' of staff despite persistent outflows Photo: Getty Images

Want to sign up to our free weekly asset management bulletin? Click here

Abrdn chief executive Stephen Bird is hoping high-profile hires will help turn the struggling fund group around as it embarks on a major cost-cutting drive.

WSJ Logo