The Wall Street Journal

A TikTok Ban Looms. Creators Say They’ll Believe It When They See It.

Status-quo videos still proliferate on the Chinese-owned app, and Madison Avenue remains upbeat just weeks before potential U.S. ban

Photo: Emil Lendof/WSJ, iStock

Sarah Perl is adamant that TikTok isn’t getting banned—so much so that the full-time content creator isn’t making any backup plans.

“It’s nothing other than business as usual for me,” said the 23-year-old from Los Angeles, who has spent four years making lifestyle content for her followers on the platform, which now number 2.5 million. 

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